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| Registros recuperados: 57 | |
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| Kubota, Satoko; Kono, Hiroichi; Chiba, Takuhiro. |
| Expectations of exporting food and agricultural product to Malaysia have been substantially growing in Japan. Although Japan has two halal certification bodies recognized by Jabatan Kemajuan Islam Malaysia (JAKIM), it is unclear whether Malaysian consumers trust its certified processed foods. Thus, this study aims to clarify Malaysian consumers' preference for Hokkaido ice cream by conducting a conjoint analysis. The results show no significant difference in the level of consumer trust in halal certifications, indicating a distribution based on both Malaysian and Japanese certification bodies. Therefore, it is possible that Malaysian consumers would accept Japanese products with a halal certification approved by JAKIM. In addition, the willingness to pay... |
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Palavras-chave: Export possibility; Halal certification; Food functionality; Conjoint analysis; Malaysia. |
| Ano: 2017 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/4465 |
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| Kubota, Satoko; Sawano, Hirotsugu; Kono, Hiroichi. |
| Consumers have recently become more concerned about food additives and food safety. Since its first meeting on September 17, 2003, the Risk Communication Expert Committee has studied and discussed the ideal methods to communicate risk related to food safety issues in response to a Food Safety Commission request. However, there are only a few case studies that actually apply to risk communications. This study aims to analyze consumer preferences for antioxidant-free wine and suggest a tool for risk communications. The study uses a two-stage method: in the first, the analysis identified different types of consumers according to their views of antioxidant-free labels using structural equation model (SEM) analysis; the second stage incorporated the consumer... |
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Palavras-chave: Antioxidant-free wine; Conjoint analysis; Food safety; Risk communication; Structural equation models. |
| Ano: 2017 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/4546 |
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| Wirth, Ferdinand F.; Stanton, John L.; Wiley, James B.. |
| Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes (quality/blemishes, size, flavor), credence attributes (conventional vs. organic production method, local origin vs. product of USA vs. imported), and purchase price when buying apples. Quality is the most important apple attribute. Production method—organic versus conventional—had no significant impact on preferences. |
| Tipo: Journal Article |
Palavras-chave: Conjoint analysis; Organic; Locally grown; Credence attributes; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/106064 |
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| Kim, Sounghun; Son, Eun-Young; Park, Sungho. |
| This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers' preferences of Korean rice in regard to such aspects as producing area, brand, category, and price. We particularly focused on analyzing the consumers' preference of rice brands, with some scenarios to decrease the number of brands. The paper also estimated the virtual market shares of rice brands. As results of the analyses, the paper shows that the grouping of individual rice brands in a city or county under one representative brand is the most preferred by Korean... |
| Tipo: Journal Article |
Palavras-chave: Korean rice brands; Conjoint analysis; Virtual market share; Agribusiness; Consumer/Household Economics; Crop Production/Industries; Farm Management; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/90688 |
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| Batte, Marvin T.; Hu, Wuyang; Woods, Timothy A.; Stan, Ernst. |
| This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate willingness-to-pay for processed food products (blackberry jam) that are differentiated with respect to their branding, the location of their production, certification as organically produced, branding as a product of a small family farming association, and carrying a State Proud certification. Although price is the most important single attribute influencing consumer choice for our sample, consumers also were willing to pay more for food products produced in their state or... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Conjoint analysis; Choice experiment; Locally produced food; Organic foods; Product differentiation; Produce marketing; State Proud programs; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q11; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/61026 |
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| Enneking, Ulrich. |
| Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular customers of organic food are much less price sensitive than occasional buyers. |
| Tipo: Journal Article |
Palavras-chave: Choice modelling; Conjoint analysis; Consumer behaviour; Preferences for ecological food; Eco-labelling; Consumer/Household Economics. |
| Ano: 2003 |
URL: http://purl.umn.edu/98075 |
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| Conner, David S.; Mabaya, Edward T.. |
| This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of goods imported from the developing world. Conjoint analysis is used to measure how consumers value organic and fair trade compared to other attributes like price. Results indicate favorable attitudes and value placed on these the sustainable attributes, and imply a role for these labels to provide incentives for the adoption of more sustainable practices. |
| Tipo: Working Paper |
Palavras-chave: Conjoint analysis; Fair Trade; Organic; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/121061 |
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| Ndjeunga, Jupiter; Nelson, Carl H.. |
| In this study, we evaluate the preference of consumers in Niger for different tuwo or couscous characteristics using conjoint analysis. Data were collected through a structured survey administered at 4 sites. Preferences are estimated for three products (couscous, fermented tuwo and nonfermented tuwo) made from 5 pearl millet cutivars. We provide relative valuation for different traits by type of product. Results show that product taste, visual characteristics, and textural attributes are important. The different valuation of characteristics across products and ethnic groups, however, suggests that signals regarding preferences may be very noisy. Consequently, it might be difficult to design pearl millet improvement programs, or food processing... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Pearl millet genetics; Characteristics; Conjoint analysis; Food processing; Food Consumption/Nutrition/Food Safety. |
| Ano: 2000 |
URL: http://purl.umn.edu/21883 |
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| Markovina, Jerko; Kovacic, Damir. |
| the goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Apple; Conjoint analysis; Self-explicated method; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/44401 |
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| Registros recuperados: 57 | |
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