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	Provedor de dados AgEcon (2) Autor Gao, Xiaoming (2) Patterson, Paul M. (2) Richards, Timothy J. (2) Palavra-chave Commodity promotion (2) DYMIMIC (2) Demand system (2) Fresh fruit (2) Kalman filter (2) LA/AIDS (2) Latent variables (2) Marketing (2) Mais... Tipo do documento Journal Article (1) Working or Discussion Paper (1) Ano 1999 (1) 1998 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Advertising and Retail Promotion of Washington Apples: A Structural Latent Variable Approach to Promotion Evaluation AgEcon Richards, Timothy J.; Gao, Xiaoming; Patterson, Paul M.. "Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit demand that treats promotion and other socioeconomic variables as "causal" variables influencing these latent variables. Estimating this state-space model using a Kalman filter approach provides estimates of both the system parameters and a latent variable series. The results show that these latent effects contribute positively to apple and other fruit consumption, while reducing banana consumption. Tipo: Working or Discussion Paper Palavras-chave: Commodity promotion; Demand system; DYMIMIC; Fresh fruit; Kalman filter; LA/AIDS; Latent variables; Marketing. Ano: 1998 URL: http://purl.umn.edu/28547 ADVERTISING AND RETAIL PROMOTION OF WASHINGTON APPLES: A STRUCTURAL LATENT VARIABLE APPROACH TO PROMOTION EVALUATION AgEcon Richards, Timothy J.; Gao, Xiaoming; Patterson, Paul M.. "Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit demand that treats promotion and other socioeconomic variables as "causal" variables influencing these latent variables. Estimating this state-space model using a Kalman filter approach provides estimates of both the system parameters and a latent variable series. The results show that these latent effects contribute positively to apple and other fruit consumption, while reducing banana consumption. Tipo: Journal Article Palavras-chave: Commodity promotion; Demand system; DYMIMIC; Fresh fruit; Kalman filter; LA/AIDS; Latent variables; Marketing. Ano: 1999 URL: http://purl.umn.edu/15132 Registros recuperados: 2 Primeira ... 1 ... Última

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