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Strategic Marketing Decisions for Organic Agricultural Producers AgEcon
Phillips, Jon C.; Peterson, H. Christopher.
A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included.
Tipo: Journal Article Palavras-chave: Organic agriculture; Distribution channels; Strategic management; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/8170
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A COORDENAÇÃO SIMULTÂNEA DE DIFERENTES CANAIS COMO ESTRATÉGIA DE DISTRIBUIÇÃO ADOTADA POR EMPRESAS DA AVICULTURA DE POSTURA AgEcon
Mizumoto, Fabio Matuoka; Zylbersztajn, Decio.
This study investigates the reasons which lead the companies to keep simultaneous vertical integrated, third part and hybrid distribution channels. Companies establish different coordination structures, the organizational arrangements, which determine how the agents involved cooperate to the development of distribution activities, according to Transaction Cost Economics and Dynamic Competence. Even choosing different distribution channels, why the company does not establish one single organizational arrangement? What factors may justify the establishment of different arrangements? Possible explanations to those questions have been pointed out in multiple distribution channels. The empirical research indicates that firms establish multiple efficient...
Tipo: Journal Article Palavras-chave: Distribution channels; Poultry industry; Contracts; Organizational arrangements..
Ano: 2006 URL: http://purl.umn.edu/43813
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QUANTIFICAÇÃO E COORDENAÇÃO DE SISTEMAS AGROINDUSTRIAIS: O CASO DO TRIGO NO BRASIL AgEcon
Rossi, Ricardo Messias; Neves, Marcos Fava; Castro, Luciano Thome.
The present article presents an overview of the Agribusiness System of wheat in Brazil. Departing from a methodology developed for mapping and quantifying value chains, the structure of the respective chain is presented, with the main sectors identified and quantified (revenue of the sector with the wheat chain sales in Brazil in 2002). Also, the main coordination problems were identified in the system, as well as the development of a work agenda containing a list of collective actions that should be implemented by the private initiative, in order to minimize the existing problems. It was suggested to the several members of the wheat chain the establishment of an organization, which will integrate the entire system, named Trigo-Brasil (Wheat-Brazil, for...
Tipo: Journal Article Palavras-chave: Agribusiness system; Distribution channels; Wheat.; Agribusiness; Crop Production/Industries.
Ano: 2005 URL: http://purl.umn.edu/44037
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