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| Basu, Arnab K.; Hicks, Robert L.. |
| In this paper we investigate how label information detailing the performance of the Fair Trade labeling program with respect to coffee affect consumers’ willingness to pay in the United States and in Germany. We provide respondents (University students in the U.S and Germany) information regarding hypothetical benefits of the Fair Trade Coffee program on its intended beneficiaries on the production side (the revenue gains to participating marginal farmers (scope of the program)), and using stated preference conjoint methods test how this performance criterion relates to the willingness to pay for Fair Trade Coffee. Our empirical results identify a “threshold'' property of performance-based labels. In effect, the willingness-to-pay for performance-based... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Fair Trade; Labeling program; Consumer; Consumer/Household Economics; International Relations/Trade; F13; E21. |
| Ano: 2008 |
URL: http://purl.umn.edu/44336 |
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| Conner, David S.; Mabaya, Edward T.. |
| This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of goods imported from the developing world. Conjoint analysis is used to measure how consumers value organic and fair trade compared to other attributes like price. Results indicate favorable attitudes and value placed on these the sustainable attributes, and imply a role for these labels to provide incentives for the adoption of more sustainable practices. |
| Tipo: Working Paper |
Palavras-chave: Conjoint analysis; Fair Trade; Organic; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/121061 |
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| Zanasi, Cesare; Paluan, Lorenzo. |
| Fair Trade related import from developing countries is quickly growing although it still represents a small share of the total import. Its influence on the development of rural areas in developing countries is related to both quantitative growth and the respect of its ethical code. Large food multi-national companies are increasingly interested in Fair Trade; part of the Fair Trade movement considers the risk of a related loss in the products identity; others consider the refusal of a more "professional" approach to Fair Trade management as a constraint to its growth. This debate is particularly felt in Italy. The goal of this paper is to evaluate how the most important Italian Fair Trade importers (ATOs) business models influenced their growth... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Fair Trade; Logistics; Alternative Trade Organisations; Agribusiness; International Relations/Trade. |
| Ano: 2007 |
URL: http://purl.umn.edu/7889 |
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| Marconi, Nicholas G.; DiMarcello, Nicholas, III; Hooker, Neal H.. |
| The global Fair Trade market has experienced substantial growth over the past 13 years, as measured by both share and number of innovations. This has developed into a new worldwide market segment, and has helped improve the lives of hundreds of thousands of people. This report compiles data from Mintel’s Global New Product Database (www.gnpd.com), which records food, beverage, health and beauty products launched throughout the world. The company archives extensive information about each product, permitting users to explore emerging marketing strategies. From 1999 through 2011, GNPD recorded 4,465 Fair Trade innovations. These products were sold in over 40 countries. This paper provides a descriptive and comparative statistical analysis of Fair Trade trends... |
| Tipo: Presentation |
Palavras-chave: Fair Trade; Third party certifiers; Organic; Food Consumption/Nutrition/Food Safety; F13; F16; F18. |
| Ano: 2012 |
URL: http://purl.umn.edu/123530 |
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| Oliveira, Renato Ferreira de; Araujo, Uajara Pessoa; Santos, Antonio Carlos dos. |
| Fair trade is a commercial practice that aims to help small farmers in underdeveloped countries through mechanisms that can modify the supply chain. This paper, through exploratory, quantitative and transversal research, tries to investigate this structuring effect of fair trade on the productive nodule of the chain, examining the cohesion caused by this intervention on a small Cooperative of Coffee Family Farmers (organic and conventional SAT-no agro toxic substances used in production) in Poço Fundo in the state of Minas Gerais. The social network and supply chain perspectives, suported by Granovetter’s embeddeness theory, were used to analyze the information surveyed. Although a high degree of cohesion was observed, there were also some hints of... |
| Tipo: Journal Article |
Palavras-chave: Fair Trade; Organic coffee; Supply chain; Networks; Agribusiness; Agricultural Finance. |
| Ano: 2008 |
URL: http://purl.umn.edu/60705 |
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