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Assessing Korean Consumers’ Valuation for Domestic and Imported Rice: Importance of Country of Origin and Food Miles Information AgEcon
Han, Doo Bong; Nayga, Rodolfo M., Jr.; Lee, Ji Yong; Yoon, Jong Min.
The aim of this paper is to determine Korean consumers’ valuation for domestic rice and imported rice from China and the US. Using revealed preference data from random nth price auction mechanism, our results generally suggest that consumers’ willingness to pay (WTP) for domestic rice is higher than the WTP for imported rice. Results also suggest that while country of origin and food miles information positively influences consumers’ WTP for domestic rice, country of origin information provides higher valuation for domestic rice than food miles information. Country of origin and food miles information has no statistically significant effect on WTP for the imported Chinese rice product but food miles information has a negative effect on WTP for the imported...
Tipo: Presentation Palavras-chave: Rice; Country of origin information; Food mile information; Experimental auction; Agricultural and Food Policy; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2012 URL: http://purl.umn.edu/119817
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