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Registros recuperados: 7
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The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown AgEcon
Wirth, Ferdinand F.; Stanton, John L.; Wiley, James B..
Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes (quality/blemishes, size, flavor), credence attributes (conventional vs. organic production method, local origin vs. product of USA vs. imported), and purchase price when buying apples. Quality is the most important apple attribute. Production method—organic versus conventional—had no significant impact on preferences.
Tipo: Journal Article Palavras-chave: Conjoint analysis; Organic; Locally grown; Credence attributes; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/106064
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System Approach for Evaluating Locally Grown Produce Issues AgEcon
Berruto, Remigio; Busato, Patrizia.
The potential advantages of locally grown produce are mainly related to the coexistence of production and consumption in the same area. These advantages are: reduced transportation, freshness, better taste, easy traceability, transparency, food safety, environmental sustainability and community development. Despite these positive aspects, the money spent for locally grown produce represents only a small percentage of the total money spent for fresh produce purchases. On the other hand, interest is growing for furnishing produce to local produce schools, hospitals and public institutions. The supply chains of locally grown produce are classified into direct marketing distributions (farmers’ markets, CSAs, roadside stands, on-farm stores) and indirect...
Tipo: Book Palavras-chave: System approach; Locally grown; Supply–chain; Fruits and vegetables; Logistics; Simulation; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58713
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The Direct and Indirect Effects of ‘Locally Grown’ on Consumers’ Attitudes towards Agri-Food Products AgEcon
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher.
Recent agricultural economics literature has largely analyzed consumers’ willingness to pay (WTP) for many credence attributes, including place of origin, organic, locally grown, environment friendly, fair trade, and animal welfare. In this study, we instead attempt to analyze why consumers value “locally grown,” which is a credence attribute receiving increasing attention in the market. Specifically, we propose a distinction between the direct effect and the indirect effect of “locally grown” on consumers’ attitudes towards agri-food products to explain consumers’ preferences for locally grown products. We collect data from an experiment with university students and analyze the data with a structural equation modeling methodology.
Tipo: Journal Article Palavras-chave: Credence attributes; Locally grown; Inferences; Attitudes; Marketing.
Ano: 2009 URL: http://purl.umn.edu/59252
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Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region AgEcon
Onken, Kathryn A.; Bernard, John C.; Pesek, John D., Jr..
A choice experiment of Mid-Atlantic consumers was conducted to determine marginal willingness to pay for the attributes organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing venue on willingness to pay was also examined. Results indicated a price premium when purchased at a farmers market across all five states and versions. Organic was preferred to natural in only one state. Preference ordering between local and state program promoted varied. Consumers in Maryland and Pennsylvania clearly preferred local, while those in New Jersey seemed most likely to prefer the state program version.
Tipo: Journal Article Palavras-chave: Organic; Natural; Locally grown; State marketing program; Choice experiment; Consumer/Household Economics; Demand and Price Analysis; Marketing.
Ano: 2011 URL: http://purl.umn.edu/106065
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Consumer Preferences and Trade-Offs for Locally Grown and Genetically Modified Apples: A Conjoint Analysis Approach AgEcon
Novotorova, Nadezhda K.; Mazzocco, Michael A..
Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the studied attributes. Segment analysis indicates Place-oriented consumers may be willing to pay 60% to 70% premiums for locally grown apples. The high consumer preferences for locally grown products combined with environmental benefits transferred through genetic modification provide an opportunity for producers to capture and build their markets, especially within certain market segments.
Tipo: Journal Article Palavras-chave: Conjoint analysis; Consumer preferences; GM; Locally grown; Consumer/Household Economics; Q10; Q13.
Ano: 2008 URL: http://purl.umn.edu/53738
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Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local and Nutrition Attributes AgEcon
James, Jennifer S.; Rickard, Bradley J.; Rossman, William J..
Recently there is much interest among horticultural producers concerning the marketing of organically- and locally- produced food. Here we developed a consumer survey that asked respondents to choose an applesauce product from a list of products differentiated by price and four attributes. The products were differentiated by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. The survey was distributed to 3,000 residents in rural Pennsylvania and over 1,500 responses were collected yielding a response rate of 56%. Survey results were used to assess consumers’ willingness to pay for the product attributes in applesauce, and we found that consumers were willing to pay more for locally-grown...
Tipo: Working or Discussion Paper Palavras-chave: Applesauce; Choice experiment; Consumer demand; Fruit and vegetable markets; Locally grown; Multinomial logit model; Organic; Pennsylvania; Willingness to pay; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Q13.
Ano: 2009 URL: http://purl.umn.edu/48916
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Assessing Domestic Demand for Organic and ‘Locally Grown' Produce on An ‘Organic Island': Dominica's Dilemma AgEcon
Boys, Kathryn A.; Willis, David B.; George, Seraphine; Hammig, Michael D..
The economy of Dominica faces a unique set of challenges. As with many other Caribbean nations, Dominica has historically been dependent upon agriculture. Over the past several hundred years, the island's economy has been largely supported through the concentrated mono-cropping of a variety of export-oriented crops including coffee, limes, vanilla, and bananas (FAVACA, 2008). Today, approximately 45% of Dominica's labor force is employed in the agricultural sector (FAVACA, 2008). While neighboring countries have economically benefited from tourism, due to its lack of white sand beaches, Dominica is not a typical tourist destination. Taking advantage of its landscape, rainforests, and diversity of natural wildlife, in an effort to diversify its economy...
Tipo: Conference Paper or Presentation Palavras-chave: Contingent valuation; Willingness to pay; Caribbean; Organic; Locally grown; Food; Agricultural and Food Policy; International Development; Marketing; O13; O54; Q01; Q13; Q18.
Ano: 2011 URL: http://purl.umn.edu/103903
Registros recuperados: 7
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