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	Provedor de dados 31 (8) Autor Hsu, Jane Lu (3) Huang, Min-Hsin (3) Liu, Kang Ernest (3) Lee, Hwang-Jaw (2) Berning, Joshua P. (1) Chocarro, Raquel (1) Cortinas, Monica (1) Devadoss, Stephen (1) Elorz, Margarita (1) Fields, Deacue (1) Foltz, John C. (1) Hall, Thomas (1) Hung, Kelsey Jing-Ru (1) Johnson, Aaron J. (1) Johnson, Heather C. (1) Perisic, Mate (1) Seric, Neven (1) Villanueva, M. Luisa (1) Vinko, Maljic (1) Wilson, Norbert L.W. (1) Mais... Palavra-chave M30 (8) Consumer/Household Economics (5) Avian influenza (3) Food Consumption/Nutrition/Food Safety (3) Marketing (3) Taiwan (3) Agribusiness (2) Demand and Price Analysis (2) Health Economics and Policy (2) Knowledge (2) Livestock Production/Industries (2) Q13 (2) Risk perceptions (2) Agricultural Cooperatives (1) Agricultural and Food Policy (1) Asparaguses from Navarra (1) Breakfast cereal (1) C21 (1) C23 (1) C25 (1) Mais... Tipo do documento Conference Paper or Presentation (4) Journal Article (4) Ano 2011 (3) 2010 (2) 2009 (1) 2007 (2) País United States (8) Idioma Inglês (7) Espanhol (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 8 Primeira ... 1 ... Última Strategic Group Analysis of U.S. Food Businesses Using the Two-step Clustering Method 31 Johnson, Aaron J.; Johnson, Heather C.; Devadoss, Stephen; Foltz, John C.. www.ifama.org Tipo: Journal Article Palavras-chave: Strategic group; Planning; Strategy; Performance; Agribusiness; Institutional and Behavioral Economics; Marketing; Productivity Analysis; M0; M14; M2; M30. Ano: 2011 URL: http://purl.umn.edu/103988 The Effect of Retail Grocery Coupons for Breakfast Cereals on Household Purchasing Behavior 31 Berning, Joshua P.; Zheng, Hualu. We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made by households. Using household level purchase data we find that coupon usage has a significant impact on the nutritional quality of cereals purchased by households. Specifically, we find that the average sugar content decreases and the fiber content increases. This suggests that coupons have a positive impact on the nutritional quality of cereals purchased by households, holding all other factors constant. Given the prolific use of coupons by households and the fact that they offer both a price discount and an advertisement for products, they might be an effective way to help guide consumers to healthier food choices. Tipo: Conference Paper or Presentation Palavras-chave: Coupons; Breakfast cereal; Nutrition; Panel data; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Marketing; D10; I10; M30; C23. Ano: 2011 URL: http://purl.umn.edu/103661 Avian Influenza Threat and its Potential Impact on Demand for Chicken and Eggs 31 Liu, Kang Ernest; Huang, Min-Hsin; Hsu, Jane Lu; Lee, Hwang-Jaw. A highly pathogenic H5N1 strain of avian influenza (AI) has been confirmed in 420 human cases and has caused 257 deaths in the world starting from 2003. Using face-to-face interviews, our data were collected by utilizing a stratified sampling scheme following the distribution of gender and age in three major metropolitan areas in Taiwan, including Taipei, Taichung, and Kaohsiung. The questionnaire was designed to retrieve information including AI knowledge, risk perceptions, and behavioral changes of two types of consumers, primary shoppers and general consumers. In total, 501 primary shoppers and 505 general consumers completed the survey in June 2007 and were recorded for analysis. The empirical results show several interesting findings, especially, that... Tipo: Conference Paper or Presentation Palavras-chave: Avian influenza; Knowledge; Risk perception; Tobit model; Taiwan; Consumer/Household Economics; Livestock Production/Industries; M30. Ano: 2009 URL: http://purl.umn.edu/49297 Modelling of marketing strategies for the single markets vs marketing strategy for the global market: Case study mobiExplore 31 Seric, Neven; Vinko, Maljic; Perisic, Mate. A successful treating of a single, national, market through new challenges of marketing management is notably different than treating of the global market. The paper provides the case study of Gideon Multimedia, IT firm from Croatia. The company’s main product is mobiExplore, touristic guide platform for mobile phones. The application could be adapted to different marketplaces - global and national, for different countries. Because of different dynamic of the growth of national mobile markets even the global marketing strategy for the mobiExplore applications needs to be adapted to each national case. Establishing of the national strategy needs to be adapted through market research of the local market. The paper argues that customized for UK market... Tipo: Journal Article Palavras-chave: Marketing; Strategies; Product; Tourism; MobiExplore.; Marketing; L86; M30. Ano: 2010 URL: http://purl.umn.edu/94658 Measuring Retail Service Quality in Farm Supply Cooperatives 31 Wilson, Norbert L.W.; Hall, Thomas; Fields, Deacue. Based on the Retail Service Quality Scale (RSQS), we develop a tool for mangers of local farm cooperative stores to assess which customer service groups matter to their customers. Principal component analysis (PCA) reveals three customer groups. The results of the multinomial logit model showed younger patrons and homeowners are likely to deem customer service and personal interaction as important. Customers, who consider appearance and accessibility as important, are college graduates and persons dependent on farming. Older patrons and wildlife enthusiasts are likely to view the policies and reliability as important factors of service quality. Tipo: Journal Article Palavras-chave: Agricultural Cooperatives; Retail Service Quality Scale (RSQS); Service Quality (SERVQUAL); Principal Competent Analysis (PCA); Multinomial Logit.; Agribusiness; Community/Rural/Urban Development; Demand and Price Analysis; Farm Management; Q13; M30; C25. Ano: 2011 URL: http://purl.umn.edu/100763 THE INFLUENCES OF AVIAN INFLUENZA, BSE, AND H1N1 INFLUENZA ON ATTITUDINAL CHANGES IN MEAT SAFETY ISSUES 31 Hsu, Jane Lu; Liu, Kang Ernest; Lee, Hwang-Jaw; Huang, Min-Hsin; Hung, Kelsey Jing-Ru. Consumption patterns for chicken and eggs have changed since the outbreak of the H5N1 avian influenza (AI) throughout the world, but its potential impact on demand has not been thoroughly unveiled. Our study examines some important factors influencing behavioral changes and estimates their marginal effects by employing the censored regression model to survey data in Taiwan. Results showed that risk perceptions, overall knowledge and some socio-demographic characteristics were profound in determining changes in consumption of chicken and eggs. Public health education programs informing consumers about the AI threat may reduce their negative perceptions; therefore, consumption of chicken and eggs would not be decreased significantly enough to damage related... Tipo: Conference Paper or Presentation Palavras-chave: Avian influenza; Knowledge; Risk perceptions; Censored regression model; Taiwan; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; C21; D12; M30. Ano: 2010 URL: http://purl.umn.edu/116405 La importancia del atributo origen en la eleccion de productos agroalimentarios. El caso del esparrago de Navarra 31 Cortinas, Monica; Chocarro, Raquel; Elorz, Margarita; Villanueva, M. Luisa. In this research, we analyze the importance of the extrinsic attributes in the customer's choice of the white asparagus category, paying special attention on the influence of the origin and in the asparagus designation of origin from Navarra. For this, an experiment was designed which included 18 choice screen's with choices made with combinations of the attributes. The results are analyzed according to a logit multinomial model which allows evaluating the importance of the attributes. Due to a latent segmentation, heterogeneity is controlled and we detect different customer segments. RESUMEN En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor para la categoría del espárrago blanco, prestando especial... Tipo: Journal Article Palavras-chave: Designation of origin; Asparaguses from Navarra; Experimental design; Choice analysis; Latent segmentation; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; M30; Q13. Ano: 2007 URL: http://purl.umn.edu/8000 Consumer Awareness of the Avian Influenza Threat in Taiwan 31 Liu, Kang Ernest; Huang, Min-Hsin; Hsu, Jane Lu. Replaced with revised version of paper 06/19/07. Tipo: Conference Paper or Presentation Palavras-chave: Consumer awareness; Risk perceptions; Avian influenza; Taiwan; Consumer/Household Economics; Livestock Production/Industries; M30. Ano: 2007 URL: http://purl.umn.edu/9776 Registros recuperados: 8 Primeira ... 1 ... Última

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