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| Silveira, Luciana Torrezan; Burnquist, Heloisa Lee. |
| The basic hypothesis of this study is that producers do not realize, individually, the importance of adopting preventive measures, even aware of the economic risks for them and for the local economy, because outbreaks of some diseases are not frequent. Moreover, the presence of externalities makes the action of one producer regarding sanitary measures of the herd affect other producers in the same region, which cannot be perceived by them, either. This study aims to develop a theoretical procedure to infer about strategic decisions taken by producers to prevent animal disease in their herds, in face of the risk of contamination. The development of the model is based on the Game Theory, and the cost-benefit analysis as support for decision-making process.... |
| Tipo: Journal Article |
Palavras-chave: Game Theory; Foot-and-mouth disease; Meat sector; Benefit/cost analysis; Decision making theory; Agribusiness; C72; D81; Q18.. |
| Ano: 2009 |
URL: http://purl.umn.edu/60808 |
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| Luth, Maren; Spiller, Achim. |
| The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore, consumption-psychological (strength of the parent brand, perceived quality of the parent brand, perceived transfer-fit) as well as economic (conjoint analysis) approaches are applied. The results reveal a group of 25 % of consumers who show a price inelastic buying behaviour and who can be seen as a suitable target group for manufacturer’s brands. The example of the poultry brand Wiesenhof shows that brand extensions are an appropriate tool to introduce brands into the... |
| Tipo: Journal Article |
Palavras-chave: Brand transfer; Meat sector; Consumer behaviour; Conjoint analysis; Agribusiness; Demand and Price Analysis. |
| Ano: 2006 |
URL: http://purl.umn.edu/97182 |
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