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SIQUEIRA, K. B.. |
Este livro preenche uma lacuna até então existente no setor de leite e derivados. É o primeiro que aborda, de modo amplo e profundo, um personagem ainda pouco conhecido, mas que movimenta R$ 100 bilhões ao ano com o que adquire. E é isso que encontraremos nas páginas a seguir. Vamos entender quem é o consumidor de leite. Organizados em cinco grupos temáticos, o livro analisa o consumo de leite e derivados de modo estrutural e aprofunda ao detalhe, por se valer de informações relevantes obtidas nas redes sociais. O livro é uma coletânea de artigos originalmente publicados nos por 31 autores, e que contou com o apoio da Abraleite na realização de pesquisa de mercado. É, portanto, resultante de uma parceria inusitada, e reúne professores, pesquisadores e... |
Tipo: Livro técnico (INFOTECA-E) |
Palavras-chave: Mercado lácteo; Perfil do consumidor; Produto Derivado do Leite; Consumo; Laticínio; Demanda; Milk consumption. |
Ano: 2021 |
URL: http://www.infoteca.cnptia.embrapa.br/infoteca/handle/doc/1134890 |
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Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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Boniface, Bonaventure; Umberger, Wendy J.. |
Increasing demand for dairy products in Malaysia is driving government initiatives and structural change in the domestic dairy industry in order to increase competitiveness and self-sufficiency. This study endeavours to investigate the drivers of increasing dairy demand by examining the factors influencing Malaysian consumers‟ consumption and perceptions of various types of dairy products. A survey of 435 respondents was conducted and the data were analysed using logit models. The results indicate that demographic variables such as age and ethnicity as well as other attitudinal variables significantly influence consumers‟ increasing consumption of dairy products. Managerial recommendations for the domestic dairy industry are suggested and policy... |
Tipo: Presentation |
Palavras-chave: Dairy products; Consumers; Milk consumption; Malaysia; Food Consumption/Nutrition/Food Safety. |
Ano: 2012 |
URL: http://purl.umn.edu/124243 |
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