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| Registros recuperados: 16 | |
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| Richards, Timothy J.; Patterson, Paul M.. |
| The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 14.73.... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Apple demand; Experience; LAIDS; New products; Producer surplus; Promotion; Varieties.; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/28541 |
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| Roucan-Kane, Maud; Peake, Whitney O.. |
| Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers. Using a survey conducted by AgriMarketing magazine in June 2006, a two-fold analysis is undertaken. This study attempts to determine the differences in the use of marketing tools by industry and simple regression analysis is conducted to determine promotional factors that produce a significant impact on sales. Both mass media and other promotional tools were found to be the most consistently significant factor impacting sales of firms in the study. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing mix; Agribusiness; Promotion; Agriculture; Marketing; Mass media; Agribusiness; Marketing; Q13; C20. |
| Ano: 2007 |
URL: http://purl.umn.edu/7331 |
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| He, Zhen. |
| In the process of industrialization of tomato industry in Xinjiang, the cooperative models of rural households and tomato processing enterprises are order type, mediated type and workshop type. The contents, closeness degree and stability of cooperation of them are different. Under different cooperation models, the closeness degree of pillar industry and rural households differs, as well as the speed and effect of the technology promotion. By comparing the situation of technology promotion under the three cooperative models, the results can be obtained. The workshop type can reduce the risks of adopting new technologies of farmers greatly; strengthen the internal motivation of farmers to adopt new technology, so it can attract more farmers. Therefore, the... |
| Tipo: Journal Article |
Palavras-chave: Industrialization; Agricultural technology; Promotion; Cooperative model; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/108397 |
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| Adetonah, Sounkoura; Coulibaly, Ousmane; Sessou, E.; Padonou, S.; Dembele, U.; Adekambli, S.. |
| Intensifying inland valley systems will require the promotion of high value commodity chain system involving rice and vegetable with increased productivity and low per unit cost of production and natural resources. The objective aim to identify the current production systems assesses their constraints and analyzes the profitability of best bet rice and vegetable cropping systems under different levels of input use and access to market. A total of 235 producers selected in Benin and Mali according to input use and access to product market. The value chain approach used to analyze the performance associated with productivity. The results show that four main chain stakeholders operate in the inland valley: producers, processors, trader and consumers. This... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Promotion; Value chains; Rice/Vegetable; Benin; Mali; Land Economics/Use. |
| Ano: 2010 |
URL: http://purl.umn.edu/96815 |
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| Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P., Jr.. |
| Recent research in marketing has focused on cross-category variation in the market share of private label products, while recent work in the economics and industrial organization literature has focused on the determinants of firm price setting behavior. In this paper, the authors develop a framework for estimating market share and price reaction equations simultaneously in an attempt to understand the nature of competitive interaction in the market for private label and branded grocery products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More specifically, the authors... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Private labels; Pricing; Competitive strategy; Promotion; Demand and Price Analysis; Marketing. |
| Ano: 1996 |
URL: http://purl.umn.edu/25191 |
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| Bojnec, Stefan; Papler, Drago. |
| This paper investigates the question of promotion of more efficient use of energy and for an increase in supply and use of energy from the renewable sources of energy in rural areas. The empirical research is based on the analysis of the survey evidence that is obtained by the written questionnaire. The 516 in-depth surveys were conducted among the scholars, students, and employees from social sciences, natural sciences, electrical energy supply, and energy management in the six different towns in Slovenia. The surveys data are analysed by using descriptive statistics, comparisons of average values, correlation, and multivariate factor analysis. The needs for more efficient energy use between different users and the significance of production of renewable... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Renewable sources of energy; Rural development; Promotion; Slovenia; Community/Rural/Urban Development; L94; O13; Q42; M39. |
| Ano: 2010 |
URL: http://purl.umn.edu/95307 |
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| Carman, Hoy F.. |
| There is a growing consumer segment demanding healthy foods and diets, health and nutrition messages can expand food demand, and governments in the U.S. and EU, faced with increasing obesity and associated health outcomes, want consumers to have reliable information to choose healthy diets. California commodity organizations, charged with expanding the demand for almonds, avocados, strawberries and walnuts, are funding health and nutrition research as a means to discover a unique selling proposition for each product. Research and promotion effects are attracting interest by other commodity groups. Policy and regulatory issues abound. |
| Tipo: Journal Article |
Palavras-chave: Health; Nutrition; Food; Marketing; Promotion; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/8190 |
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| Registros recuperados: 16 | |
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