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Quanto vale il marchio bio? Un’indagine edonimetrica Organic Eprints
Zanoli, Raffaele; Naspetti, Simona; Hamm, Ulrich; Janssen, Meike.
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/17098/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf
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Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries Organic Eprints
Naspetti, Simona; Zanoli, Raffaele.
Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products .
Tipo: Journal paper Palavras-chave: "Organics" in general Values; Standards and certification Consumer issues.
Ano: 2011 URL: http://orgprints.org/21972/1/11CommunicatingEthicalValuesFiveCountries_IJFSD_2011.pdf
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The effect of direct and indirect information on the consumption of organic fruits and vegetables Organic Eprints
Smed, Sinne; Andersen, Laura Mørch.
Based on a unique panel dataset covering consumption of organically and conventionally produced fruits and vegetables in the years 2005 - 2007, we examine whether positive information that link health and consumption of organic fruits and vegetables and negative information about pesticides in conventional fruits and vegetables can change demand for organic foods to such an extent, that it can be used in marketing strategies of organic fruit and vegetables to different types of consumers. Using the double hurdle model we estimate price elasticities and partial effects of these two types of information for six organic segments of Danish households, where three are positively minded towards organic foods and three are either indifferent or negative....
Tipo: Working paper Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2010 URL: http://orgprints.org/18792/4/18792.pdf
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Communication of ethical values in organic farming Organic Eprints
Zander, Katrin; Hamm, Ulrich.
Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions. A literature review indicates that consumers are willing to pay an additional premium for ethical values in organic production regarding social, environmental and economic concerns. This creates possibilities to differentiate from the organic mass markets by providing and communicating ethical values. So far, not much is known about which ethical values and arguments are comprehensible and important to organic consumers...
Tipo: Conference paper, poster, etc. Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2008 URL: http://orgprints.org/14001/1/ZanderHamm_IFOAM_08.pdf
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Kommunikation von "bioPlus"-Leistungen Organic Eprints
Gössinger, Katharina; Freyer, Bernhard.
Regionalität, Ressourcenschonung und soziales Engagement sind Zusatzleistungen, die Biobetriebe besonders häufig an ihre Konsumenten kommunizieren. Im wachsenden Ökomarkt gewinnen solche Differenzierungsstrategien an Bedeutung.
Tipo: Journal paper Palavras-chave: Markets and trade Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/16773/1/BioPlus_Leistungen.pdf
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Farmer Consumer Partnerships: Information search and decision making - the case of ethical values of organic products Organic Eprints
Zander, Katrin; Hamm, Ulrich.
The CORE Organic pilot project ‘Farmer Consumer Partnerships’ aims at analysing and testing innovative communication strategies of organic companies with respect to ethical values as a means of reconnecting organic farmers and consumers against the varying cultural and behavioural backgrounds of consumers in five European countries (AT, CH, DE, IT UK). The previous work packages (WP1 and WP2) provided a selection of the most promising communication arguments with respect to ethical values of organic food based on literature review and on the farmers’ or farmers’ initiatives point of view. Based on this, the task is to narrow down the wide range of existing arguments related to ethical values in organic food production. Therefore, the arguments were...
Tipo: Report Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/15199/1/CORE_FCP_WP3_Report.pdf
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Informationsverhalten der Konsumenten und ethische Werte ökologischer Lebensmittel Organic Eprints
Zander, Dr. Katrin; Hamm, Prof. Dr. Ulrich.
Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions. The arising question is whether there is a demand for organic food with additional ethical values in order to create possibilities of product differentiation with respect to ethical values. This paper investigates various ethical communication arguments and the price from the consumers’ perspective by means of an Information-Display-Matrix in five European countries. It turns out that ‘regional production’ and ‘animal...
Tipo: Conference paper, poster, etc. Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/14016/1/Zander_14016.pdf
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Analyse der Kontroll- und Sanktionshäufigkeiten großer Öko-Kontrollstellen in Deutschland Organic Eprints
Zorn, Alexander; Lippert, Christian; Dabbert, Stephan.
Die Vermarktung von ökologischen Lebensmitteln in Deutschland ist an die Einhaltung der entsprechenden europäischen Rahmenvorschrift geknüpft. Bis Ende 2008 war dies die Verordnung (EWG) Nr. 2092/91, deren Einhaltung durch die Öko-Lebensmittelwirtschaft in Deutschland von privaten Kontrollstellen überprüft wurde. Die privaten Kontrollstellen melden im Rahmen der gesetzlich vorgeschriebenen Überwachung Daten zu Kontroll- und Sanktionshäufigkeiten der Unternehmen an die Behörden der Länder (Überwachung auf Bundeslandebene) und an die Bundesanstalt für Landwirtschaft und Ernährung (BLE). Die BLE ist für den Transfer der Daten an die Europäische Kommission (Überwachung auf EU-Ebene) verantwortlich. Dieser Beitrag analysiert die an die Europäische Kommission...
Tipo: Book chapter Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2010 URL: http://orgprints.org/19558/1/Schriften_der_GEWISOLA_Bd_45_2010.pdf
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Consumers’ purchase of organic food products. A matter of convenience and reflexive practices Organic Eprints
Hjelmar, Ulf.
The aim of this study was to gain insight into the purchase of organic food products by consumers and to explore the main factors driving this process. This paper uses evidence from 16 in-depth interviews with consumers in Denmark carried out in 2008–2009. On the basis of the analysis two broad concepts are suggested: convenience behaviours and reflexive practices. Convenience behaviours are characteristic of pragmatic organic consumers. This type of shopping behaviour requires organic foods to be available in the local supermarket, they have to be clearly visible (preferably with an eco-label), and the price differential vis-à-vis conventional products have to be minimal. The analysis also showed that politically/ethically minded consumers have reflexive...
Tipo: Journal paper Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2011 URL: http://orgprints.org/18797/1/18797.pdf
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„Hauptsache, es schmeckt“ - der Einfluss von Jugendlichen auf den Öko-Lebensmittelkonsum in Familien Organic Eprints
Gilles, M.Sc. Ute; Hamm, Prof. Dr. Ulrich; Riefer, Dipl.-Soziologin Angelika.
This contribution presents results of a qualitative study investigating juveniles’ influence in family decision-making with regard to organic food. According to recent research it can be assumed that expenditures for organic food in families with children decline as children grow older. For organic food marketing this raises the questions if, why and how juveniles influence family decision-making and what organic products are prefered or rejected? Semi-structured interviews were conducted with juveniles aged 13 to 18 years. The data was analysed using qualitative content analysis. Most juveniles proved to be open-minded towards organic food and they supported its consumption at home. Juveniles’ main criticism encompassed the taste of some organic...
Tipo: Conference paper, poster, etc. Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/14019/1/Gilles_14019.pdf
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The Global Organic Food Market and Transformation Deductive Definition of Empiric Indicators The Demand Explanation The Institutional Explanation & Comparative Country Report: Denmark versus Sweden Organic Eprints
Rasmussen, Ole Horn.
The present study is part of the project “Public Policies and Demand for Organic Food: An International Comparison of Policy Effects and Policy Determinants” (COP). It is carried out in WP II that concerns the supply-side policies and demand. In the WP it has been an initial task to formulate a theoretical approach as the conceptual framework to be used in comparative studies. The present study represents the first contribution to apply the conceptual framework in an empirical context and here it is the evolution of the organic sectors in Denmark and Sweden that are compared. The study is searching for indicators to explain which factors can explain increase in organic foods production and consumption. It reaches the conclusion that the picture...
Tipo: Report Palavras-chave: Policy environments and social economy Regulation Markets and trade Values; Standards and certification Consumer issues.
Ano: 2008 URL: http://orgprints.org/14866/1/14866.pdf
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A note on the distinction between "integral" and "diffuse" conceptions of organic products Organic Eprints
Jensen, Katherine O’Doherty.
This note is intended to provide a basis for internal discussion among CONCEPTS partners. The issue addressed concerns the employment of a distinction between two modes of conceiving organic products among consumers. A distinction between an "integral" and a "diffuse" mode plays a central role in the project’s Technical Annex, both in descriptions of the objectives of particular tasks/work packages and in the preliminary titles of planned publications.
Tipo: Working paper Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/18796/1/18796.pdf
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Information and consumer perception of the organic attribute: The case of fresh organic fruit and vegetables Organic Eprints
Smed, Sinne.
Using a double hurdle model on panel data from 3200 Danish households (monthly observations for 2002-2007) we study the effects of media information about pesticides and information that link health and consumption of organic foods and information on demand for organic fruits and vegetables. We find that ‘negative’ information about pesticides contained in conventional fruits and vegetables influences the probability of a consumer entering the organic market while ‘positive’ information that link health and consumption of organic foods influences the quantities consumed by households that are already active on the organic market. Our dataset includes information about consumers’ media habits allowing us to disentangle the direct effects of media...
Tipo: Working paper Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2010 URL: http://orgprints.org/18791/4/18791.pdf
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Exploring the Serbian consumer attitude towards agro-food products with ethical values: organic, fair-trade and typical/traditional products Organic Eprints
Driouech, Noureddin; El Bilali, Hamid; Berjan, Sinisa; Radovic, Mirjana; Despotovic, Aleksandra.
The new Millennium has seen a renewed and intensified interest in issues of business ethics and corporate social responsibility (CSR). This has been partly driven by a wave of concern about conduct and governance of business and partly reflects a growing interest amongst consumers, policy makers and businesses, in forms of production and consumption that are more sustainable and more ethically oriented. This is typified by growth in demand of products encompassing ethical values such as organic and Fair Trade products. However, research knowledge base about consumers and their behaviour and attitude from an ethical perspective is relatively weak. Consumer attitude to foods is mainly influenced by concerns (e.g. food safety, human health, environmental...
Tipo: Conference paper, poster, etc. Palavras-chave: Surveys and statistics Social aspects Values; Standards and certification Consumer issues.
Ano: 2011 URL: http://orgprints.org/20162/1/Driouech_et_al_Rural_development_conference_in______Lithuania_Rev_H26%2D08.pdf
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Price Premiums for Organic Food: The Education Effect Organic Eprints
Paull, John.
Australian consumers (N=221) were surveyed to establish their valuations of food, based on country of origin, organic status and eco-labelling. The effect of consumer education level on the valuation of Organic and Certified Organic food is reported. Respondents who reported completing secondary or tertiary education had a similar response style, valuing Certified Organic at approximately twice the premium of Organic. The secondary education group valued Organic at a premium of 6.2%, and Certified Organic at a premium of 12.9%. The tertiary education group valued Organic at a premium 9.5%, and Certified Organic at premium of 17.9%, (i.e. approximately 50% higher than the secondary education group). Respondents who had completed only primary school,...
Tipo: Journal paper Palavras-chave: Education; Extension and communication Knowledge management Values; Standards and certification Consumer issues.
Ano: 2007 URL: http://orgprints.org/10660/1/10660.pdf
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Regional production’ and ‘Fairness’ in organic farming: Evidence from a CORE Organic project Organic Eprints
Padel, Susanne; Zander, Katrin.
The CORE Organic pilot project ‘Farmer Consumer Partnerships’ aims to strengthen the partnership between producers and consumers through better communication. To achieve this the project first mapped concerns of organic stakeholders in relation to a broad range of ethical values and then compared them with the European regulations for organic food before testing a limited number of communication arguments related to those concerns with consumers. Stakeholders of organic supply chains refer to a broad range of values that include concerns about systems integrity, regional origin, fairness issues as well as impact on the environment, on animals and other social impact. Several concerns including regional origin of products and fairness issues are not...
Tipo: Conference paper, poster, etc. Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2010 URL: http://orgprints.org/18606/1/2010_WS4.3_Padel%26_Zander_IFSA.pdf
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Is organic food a quality attribute or a product category? Organic Eprints
Denver, Sigrid; Christensen, Tove.
The present study investigates the relationships between consumer categorization of organic versus non-organic food products, consumers' underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment is used to test these relations in a case study involving consumer preferences for attributes relating to milk. First and foremost, we find a strong link between how consumers categorize food and their organic profile. Second, we find that knowledge concerning a claim stating that milk from grazing cows is healthier, serves as a way to categorize consumers according to their organic profile. Third, our study supports earlier findings which indicate that socio-demographic factors, such as living in a big city and...
Tipo: Working paper Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2010 URL: http://orgprints.org/18794/4/18794.pdf
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Økologisk mat i Forsvaret - soldatenes holdninger til økologisk mat og landbruk Organic Eprints
Sørum, Helene.
Forsvaret har som mål at 15 % av matforbruket ved avdelingene i Midt-Norge skal være økologisk i 2010. Prosjektet ”Økologisk mat i Forsvaret – 15 % i 2010” eies av Forsvaret gjennom Forsvarets logistikkorganisasjon (FLO), og er et samarbeidsprosjekt med blant annet Bioforsk Økologisk. I forbindelse med dette prosjektet har det blitt gjort en undersøkelse på tre av Forsvarets avdelinger i Midt-Norge, som alle har startet omleggingen til bruk av økologiske matvarer. Hovedmålet var å kartlegge soldatenes holdninger til økologisk mat og landbruk. Metoden som ble brukt var kvantitativ spørreundersøkelse. Holdningsspørsmålene ble gitt fem svaralternativer fra helt uenig til helt enig, samt alternativet vet ikke. Spørreskjemaet ble sendt til 305 soldater, og av...
Tipo: Thesis Palavras-chave: Food systems Markets and trade Values; Standards and certification Consumer issues.
Ano: 2008 URL: http://orgprints.org/15303/1/Soerum_2008_Oekologisk_mat_i_forsvaret.pdf
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Foul Play and the Case of the Organic Eggs Organic Eprints
Paull, John.
The demand for organic food is often reported as exceeding supply. When faced with just such a shortfall in supply, Australian egg supplier G. O. Drew Pty Ltd substituted non-organic eggs to fill the supply gap. That deception has cost the company $295,000, the egg business has been sold, and the owners are no longer egg suppliers or packers. The 2007 case of ACCC v G. O. Drew Pty Ltd is a milestone for the Australian organic sector - it is the first Australian case where the Australian Consumer & Competition Commission (ACCC) has publicly challenged organic food labelling claims. This compares to at least 16 cases where the ACCC has successfully challenged false and/or misleading Country of Origin labelling (CoOL). Details of the case and...
Tipo: Journal paper Palavras-chave: Australia "Organics" in general Regulation Values; Standards and certification Consumer issues.
Ano: 2008 URL: http://orgprints.org/13226/1/13226.pdf
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Quanto vale il marchio bio? Un’indagine edonimetrica Organic Eprints
Naspetti, Simona; Hamm, Ulrich; Janssen, Meike; Zanoli, Raffaele.
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/17101/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf
Registros recuperados: 30
Primeira ... 12 ... Última
 

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