Data/hora: 02/06/2024 13:32:17

Provedor de dados: | Agricultura Técnica
País: | Chile
Título: | Consumer Preference and Willingness to Pay for an Officially Certified Quality Label: Implications for Traditional Food Producers
Autores: | Padilla,Carlos; Villalobos,Pablo; Spiller,Achim; Henry,Guy.
Data: | 2007-09-01
Ano: | 2007
Palavras-chave: | Quality attributes; Certified quality label; Product differentiation; Conjoint analysis.
Resumo: | A study was carried out in Chile in order to evaluate consumer preference and willingness to pay for a certified quality label on traditional food products, employing a conjoint analysis method. A total of 234 individuals were interviewed in two Chilean cities, Santiago and Talca. A homemade blackberry (Rubus ulmifolius) marmalade and three product attributes with their respective levels were chosen (price, quality label and jar appearance). Nine hypothetical product concepts were generated applying an orthogonal design. Respondents were asked to rank the product concepts according to their preferences. The results obtained through the conjoint model suggest that an “officially certified quality label” is the most important attribute influencing consumer choice behavior. Likewise, a positive willingness to pay for such an attribute is observed. As a differentiation and quality management tool, an official certified quality label seems to be a good alternative to improve the situation and market opportunities for small farmers. It is important to notice that this study corresponds to the first empirical approach carried out in Chile, which relates the conjoint analysis method with consumer preferences for this kind of food product
Tipo: | Journal article
Idioma: | Inglês
Identificador: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0365-28072007000300009
Editor: | Instituto de Investigaciones Agropecuarias, INIA
Formato: | text/html
Fonte: | Agricultura Técnica  v.67 n.3 2007