Data/hora: 17/06/2024 14:16:31

Provedor de dados: | 19
País: | Japan

Título:

冷凍枝豆の消費者選択 : 原産国と農場・加工会社形態の効果

Consumer choice of frozen edamame : the effects of country of origin and types of farm and processing company

Autores: | 葉, 雅雯; 澤田, 学; YEH, Yawen; SAWADA, Manabu.
Data: | 2012-10
Ano: | 2012
Palavras-chave: | 冷凍枝豆; 原産国; 消費者評価; 選択実験; 支払意志額; Frozen edamame; Country of origin; Consumer valuation; Choice experiment; Willingness-to-pay.
Resumo: | 小稿の目的は，国産冷凍枝豆と，原料枝豆農場と冷凍加工会社の形態が異なる複数の外国産冷凍枝豆が購入可能な状況を想定した冷凍枝豆の選択実験により，冷凍枝豆の原産国属性の消費者評価を計量的に明らかにすることである。北海道帯広市の215 名から得た選択実験回答データを条件付きロジットモデルで分析した結果，1）外国産冷凍枝豆に対する平均的消費者の支払意志額は，国産冷凍枝豆に比べ極めて低いが，「低価格志向」が強く，「国産志向」の弱い消費者では 国産と外国産の間の評価差が縮小する，2）原料枝豆栽培農場を日本の輸入販売会社の指定農場とすることで外国産冷凍枝豆に対する支払意志額が高まる，ことが明らかとなった。 The purpose of this study was to clarify quantitatively Japanese consumers’ valuation of frozen edamame. Two hundred and fifteen consumers living in Obihiro City, Hokkaido, served as respondents. Four different types of frozen edamame (domestic frozen edamame, frozen edamame from Taiwan, frozen edamame from Thailand, and frozen edamame from China) were analyzed in a choice experiment using a conditional logit model. The following results were obtained: 1) Although an average consumer's willingness to pay (WTP) for imported frozen edamame is very low compared with domestic frozen edamame, the WTP difference between domestic frozen edamame and imported frozen edamame is lower in the consumers who have a tendency to buy mostly low-priced items and do not adhere to a domestic product. 2) The WTP for imported edamame increases by using as materials the green soybeans grown at the farm which passed the cultivation and quality control standard code which the Japanese import sales company set up.
Idioma: | Japonês

Identificador:

帯大研報

http://ir.obihiro.ac.jp/dspace/handle/10322/3534

Editor: | 帯広畜産大学
Formato: | application/pdf
Fonte: | 帯広畜産大学