Data/hora: 09/06/2024 07:43:03

Provedor de dados: | 194
País: | Brazil

Título:

The consumer profile of a Family Agriculture retail market

O perfil do consumidor de um mercado de varejo da Agricultura Familiar

Autores: | Lunkes, Bruna; Balk Brandão, Janaína; Dorr, Andrea Cristina.
Data: | 2022-05-22
Ano: | 2022
Palavras-chave: | Públicos; Alimentação; Preço; Public; Food; Price.
Resumo: | This paper seeks to identify the socioeconomic profile and consumer behaviors of a family farming retail market. This research was carried out in Santa Maria, Rio Grande do Sul state, Brazil, and is classified as exploratory/descriptive, obtained by secondary data analysis, application of questionnaires and bibliographic research. Questionnaires were applied to 68 retail consumers of a family farmers cooperative in the year 2021. Three distinct public profiles were identified, each with their own characteristics called young, adults and elderly. The highest degree of satisfaction was in the item “service” and the lowest average was in the item “price”. Through the correlation test of variables run with the Spearman correlation coefficient, it was found that the strongest relationships were established between “price” and “quality” (ρ=0.418*), between “snack consumption and fast food” and the relevance given to “family farming products” (ρ=-0.455) and between “age” and “how long they attend in retail market” (ρ=.658*).
Tipo: | Info:eu-repo/semantics/article
Idioma: | Português

Identificador:

http://periodicos.ufsm.br/extensaorural/article/view/69381

10.5902/2318179669381

Editor: | Universidade Federal de Santa Maria (UFSM)
Relação: | http://periodicos.ufsm.br/extensaorural/article/view/69381/47188
Formato: | application/pdf

Fonte:

Extensão Rural; v. 29 n. 1 (2022): Extensão Rural - jan/mar. 2022.; e2

2318-1796

1415-7802

Fonte: | Copyright (c) 2022 Extensão Rural