Data/hora: 09/06/2024 05:40:59

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | Consumer Willingness to Pay for Breads Marketed as "Low-Carbohydrate"
Autores: | Wachenheim,   Cheryl J.; Nganje,   William E.; Kaitibie,   Simeon; Johnston,   Gretchen.
Data: | 2005-05-19
Ano: | 2005
Palavras-chave: | Low carbohydrate bread; Hedonic price; Willingness to pay; Institutional and Behavioral Economics; D12.
Resumo: | Bread producers are taking advantage of healthy feeding habits by developing new "low carbohydrate" products to entice customers.  These low carbohydrate breads are generally more expensive than conventional types.  This study tests the hypothesis that consumers are willing to pay higher premium for "low carbohydrate" breads at various locations and markets. We use retail data in a hedonic pricing framework to estimate the premium paid for the "low carbohydrate" attribute of bread.  Results show that the implicit price of the "low carbohydrate" attribute of bread ranges from about 0.06¢ to 1.1¢ per gram, reflecting the amount consumers are willing to pay above the price of conventional bread.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

16572

http://purl.umn.edu/19428

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;2005 Annual meeting, July 24-27, Providence, RI

Selected Paper 136440

Formato:

22

application/pdf