Data/hora: 16/06/2024 09:20:04

Provedor de dados: | 31
País: | United States
Título: | Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk
Autores: | Zhuang,   Yan; Dimitri,   Carolyn; Jaenicke,   Edward C.
Data: | 2009-04-27
Ano: | 2009
Palavras-chave: | Organic milk; Private label; Sample selection; Agribusiness; Consumer/Household Economics; Demand and Price Analysis.
Resumo: | We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data.  In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk.  Results from this stage show that higher income, better education, having children at home, and several other demographic and marketing variables have a positive effect on organic choice.  In the second stage, consumers then choose to buy mainly private label milk or national brand milk conditional on their first-stage choice.  Most demographic and marketing variables are found to affect the organic and non-organic private label decision in the same way.  However, our results show that a few factors, such as marriage status and children, affect the private label decision differently for organic and non-organic milk customers.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês
Identificador: | http://purl.umn.edu/49207
Relação: | Agricultural and Applied Economics Association&gt;2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin
Formato: | 30