Data/hora: 16/06/2024 06:50:13

Provedor de dados: | 31
País: | United States
Título: | The Dual Nature of Choice:  When Consumers Prefer Less to More
Autores: | Norwood,   F. Bailey; Lusk,   Jayson L.
Data: | 2007-01-10
Ano: | 2007
Palavras-chave: | Consumer/Household Economics.
Resumo: | Economists typically assume that more choice is better, and consumers are more likely to purchase from a larger choice set.  However, marketing and psychological studies show this is not always the case.  This paper reports results from experiments designed to further investigate the so-called excessive-choice effect.  First, we investigate whether people would voluntarily reduce their choice set size.  Second, we investigate whether the excessive-choice effect, found in previous studies, is robust to changes in experimental design.  Third, we explore how personality influences preferences for choice set size.  Results show that the excessive-choice effect indeed exists for some people, but on average people prefer greater choice.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

25148

http://purl.umn.edu/34850

Editor: | AgEcon Search

Relação:

Southern Agricultural Economics Association&gt;2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama

Selected Paper

Formato:

24

application/pdf