Data/hora: 16/06/2024 10:25:36

Provedor de dados: 	31	
País: 	United States	
Título: 	The Effectiveness of Local Food Marketing Strategies of Food Cooperatives	
Autores: 	Katchova,   Ani L.; Woods,   Timothy A.	
Data: 	2011-05-04	
Ano: 	2011	
Palavras-chave: 	Food consumer cooperatives; Local foods; Consumer/Household Economics; Marketing; Q13.	
Resumo: 	This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local sourcing as a differentiation and member recruitment strategy for food cooperatives. Our analysis identifies several clusters of strategies used for local food procurement, based on the extent to which the co-op is involved in procurement activities upstream (at the farm), mid-stream (at the distribution center) or downstream (at the food cooperative). The results also show that when compared to other grocers, food co-ops have clear advantages in working with local producers and oftentimes play a key role in the producers’ business viability.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/103918	
Relação: 	Agricultural and Applied Economics Association&gt;2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania

Selected Paper	
Formato: 	17