Data/hora: 09/06/2024 04:02:17

Provedor de dados: | 31
País: | United States
Título: | An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc.
Autores: | Dhar,   Tirtha Pratim; Chavas,   Jean-Paul; Cotterill,   Ronald W.; Gould,   Brian W.
Data: | 2006-02-28
Ano: | 2002
Palavras-chave: | Market structure; Strategic pricing; Conjectural variations; Price reaction; Carbonated soft drinks; Demand and Price Analysis.
Resumo: | Market structure and strategic pricing for leading brands sold by Coca Cola and Pepsi Inc. are investigated in the context of a flexible demand specification and structural price equations. This approach is more general than prior studies that rely upon linear approximations and interactions of an inherently nonlinear problem. We test for Bertrand equilibrium, Stackelberg equilibrium, collusion, and a general conjectural variation (CV) specification. This nonlinear Full Information Maximum Likelihood (FIML) estimation approach provides useful information on the nature of imperfect competition and the extent of market power.
Tipo: | Working or Discussion Paper
Idioma: | Inglês

Identificador:

20102

http://purl.umn.edu/25231

Editor: | AgEcon Search

Relação:

University of Connecticut&gt;Food Marketing Policy Center&gt;Research Reports

Research Report No. 65

Formato:

27

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