Data/hora: 09/06/2024 00:55:54

Provedor de dados: 	31	
País: 	United States	
Título: 	Advertising and Product Confusion: A Case Study of Grapefruit Juice	
Autores: 	Brown,   Mark G.; Lee,   Jonq-Ying; Behr,   Robert M.	
Data: 	2009-08-18	
Ano: 	1990	
Palavras-chave: 	Advertising; Demand; Grapefruit juice; Cocktail; Scanner data; Agribusiness; Consumer/Household Economics; Demand and Price Analysis.	
Resumo: 	Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cocktail -- were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products.  Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.	
Tipo: 	Report	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/52710	
Relação: 	Florida Department of Citrus&gt;Research Papers 2005 and Before

Research Papers

1990-2	
Formato: 	17