Data/hora: 10/06/2024 03:56:22

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates
Autores: | McAdams,   Callie P.; Palma,   Marco A.; Ishdorj,   Ariun; Hall,   Charles R.
Data: | 2011-05-03
Ano: | 2011
Palavras-chave: | Willingness-to-pay; Pomegranate; Experimental auction; Ranking; Health; Novel product; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.
Resumo: | A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas.  Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products.  Ready-to-eat and juice products were preferred to whole fruit products.  Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical preference ranking procedures were divergent.  Further, there were interaction effects of the information treatments with the product characteristics.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês
Identificador: | http://purl.umn.edu/103682

Relação:

Agricultural and Applied Economics Association&gt;2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania

Poster

12997

Formato: | 2