Data/hora: 16/06/2024 10:19:54

Provedor de dados: | 31
País: | United States

Título:

USING CLUSTER ANALYSIS IN MEASURING SOCIAL DOMAIN OF TERRITORIAL BRAND

ИСПОЛЬЗОВАНИЕ КЛАСТЕРНОГО АНАЛИЗА В ОЦЕНКЕ CОЦИАЛЬНОГО ИЗМЕРЕНИЯ БРЕНДА ТЕРРИТОРИИ

Autores: | Baskakova,   Irina; Stepanova,   Zlata.
Data: | 2009-10-15
Ano: | 2009
Palavras-chave: | Territorial brand; Brand social dimension; Social equilibrium; Social effectiveness; Territorial and social systems (TSS); Clusters; Social types; Public Economics; R11; R58; I3.
Resumo: | Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of  territory using investigation object “territorial and social systems (TSS)” with their further classification according to social types based on cluster analysis. This method allows the authors to distinct four social types of TSS in Sverdlovsk region in accordance with such characteristics as financial activity, quality of life, social stability and ill-being levels. The results of investigation could be useful for brand policy of territorial authorities.
Tipo: | Journal Article
Idioma: | Russo

Identificador:

ISSN 1804-0519 (Print) ISSN 1804-0527 (Online)

http://purl.umn.edu/94543

Relação: | Perspectives of Innovations, Economics and Business&gt;Volume 02, 2009
Formato: | 4