Data/hora: 01/06/2024 18:05:06

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study	
Autores: 	Nalley,   Lawton Lanier; Hudson,   Darren; Rogers,   Robert W.; Martin,   James M.; Herring,   Joshua L.	
Data: 	2010-03-18	
Ano: 	2004	
Palavras-chave: 	Beef; Conjoint; Convenience foods; Experiments; In-store tests; Surveys; Livestock Production/Industries; Marketing.	
Resumo: 	A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/59587	
Relação: 	Journal of Agribusiness&gt;Volume 22, Number 2, Fall 2004	
Formato: 	11