Data/hora: 02/06/2024 18:18:23

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	A wine market and marketing analysis of Wine Specialities from the Tokaj-Hegyalja Wine District	
Autores: 	Szakal,   Zoltan.	
Data: 	2009-04-27	
Ano: 	2009	
Palavras-chave: 	Wine marketing; Dessert wine market; Market segmentation; Consumer behaviour; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods.	
Resumo: 	Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing strategy, one needs market information that adequately shows the current situation and trends. During my research, I carried out segmentation for Tokaj Wine Specialities consumers and illustrated the correlations with statistical methods. My research covered the North-Alföld Region and Budapest. I performed a reliability test on the research databases and demonstrated that the areal data set can be integrated. My hypotheses findings also constitute new research.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	HU ISSN 1418 2106

http://purl.umn.edu/49195	
Relação: 	Studies in Agricultural Economics&gt;Issue 109, April 2009	
Formato: 	17