Data/hora: 11/06/2024 05:41:55

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | Does Institutional Loyalty Hypothesis Really Work?: The Case of MTSU Student and Employee Preferences toward MTSU-Produced Milk
Autores: | Djunaidi,   Harjanto; Johnston,   Tony V.; Redd,   Tim.
Data: | 2005-01-10
Ano: | 2005
Palavras-chave: | Consumer/Household Economics.
Resumo: | Proponents of the institutional loyalty hypothesis suggest that students and/or employees of educational institutions are motivated to buy and willing to pay premium prices for products that carry the institution's name.  This hypothesis is rejected based on ANOVA, Post Hoc, and cross tabulation tests.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

15517

http://purl.umn.edu/35503

Editor: | AgEcon Search

Relação:

Southern Agricultural Economics Association&gt;2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas

Selected Paper

Formato:

11

application/pdf