Data/hora: 17/06/2024 15:00:15

Provedor de dados: 	31	
País: 	United States	
Título: 	New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples	
Autores: 	Richards,   Timothy J.; Patterson,   Paul M.	
Data: 	2005-08-19	
Ano: 	1998	
Palavras-chave: 	Apple demand; Experience; LAIDS; New products; Producer surplus; Promotion; Varieties.; Marketing.	
Resumo: 	The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic.  Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 14.73. Keywords: apple demand, experience, LAIDS, new products, producer surplus, promotion, varieties.	
Tipo: 	Working or Discussion Paper	
Idioma: 	Inglês	
Identificador: 	17311

http://purl.umn.edu/28541	
Editor: 	AgEcon Search	
Relação: 	Arizona State University&gt;Morrison School of Agribusiness and Resource Management&gt;Working papers

Working Paper MSABR 98-2	
Formato: 	42

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