Data/hora: 02/06/2024 17:22:56

Provedor de dados: | 31
País: | United States
Título: | A Revised Approach to Marketing
Autores: | Phillips,   John.
Data: | 2007-07-27
Ano: | 1968
Palavras-chave: | Marketing.
Resumo: | This paper is primarily a plea for a reorientation of marketing research. It is demonstrated that the current concept of marketing is unsatisfactory from an analytical point of view and a reformulation in terms of information is put forward. Information-getting is shown to be a vital aspect of economic activity and one to which a considerable proportion of total resources must be devoted. It is maintained that marketing research should be directed towards this aspect. As a first step in this direction, a partial equilibrium model of information resource use is delineated. Finally, some specific implications of this approach for research are presented.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

26981

http://purl.umn.edu/9105

Editor: | AgEcon Search
Relação: | Review of Marketing and Agricultural Economics&gt;Volume 36, Number 01, March 1968

Formato:

9

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