Data/hora: 09/06/2024 09:33:39

Provedor de dados: | 31
País: | United States
Título: | Consumer behaviour in the Hungarian beer market
Autores: | Hajdu,   Istvanne; Major,   Anita; Lakner,   Zoltan.
Data: | 2009-01-23
Ano: | 2007
Palavras-chave: | Direct-question survey; Consumer study; Logistic regression; Decision tree approach; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Resumo: | In the Hungarian food economy beer marketing remains something of an enigma. Based on a direct-question survey, focussing mainly on educated younger consumers, this article offers an overview of the most important characteristics of Hungarian beer consumption. It is important to stress that beer consumption is situational, meaning tied to specific consumption situations. Research results prove that logistic regression analysis is a suitable method for determining why consumers opt for specific beverages in specific consumption situations. To analyse targeted marketing, the application of heuristic methods, and decision trees provide a high degree of accuracy. This has proven true for consumers that drink non-alcoholic beers.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

HU ISSN 1418 2106

http://purl.umn.edu/47016

Relação: | Studies in Agricultural Economics&gt;Issue 106, July 2007
Formato: | 15