Data/hora: 16/06/2024 19:11:10

Provedor de dados: | 31
País: | United States
Título: | Alternative specifications of advertising in the Rotterdam model
Autores: | Brown,   Mark G.; Lee,   Jonq-Ying.
Data: | 2009-08-18
Ano: | 1991
Palavras-chave: | Advertising; Rotterdam model; Scaling; Translation; Demand and Price Analysis.
Resumo: | This paper examines several approaches to introduce advertising in systems of demand equations.  Advertising is included in the Rotterdam model using an unrestricted specification and three restricted specifications - advertising affects demand alternatively through (1) marginal utilities as in studies by Duffy (1987, 1989, 1990) and Selvanathan (1989), (2) scaling parameters which can be viewed as indicators of product quality, and (3) translation parameters which can be viewed as indicators of basic needs.  A test to choose among the alternative specifications is provided and the methodology is applied to data on demand for fruit juice products.
Tipo: | Report
Idioma: | Inglês
Identificador: | http://purl.umn.edu/52717

Relação:

Florida Department of Citrus&gt;Research Papers 2005 and Before

Research Papers

1991-4