Data/hora: 11/06/2024 07:13:48

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | Experimental Evidence on Willingness to Pay for Red Meat Traceability in the United States, Canada, the United Kingdom, and Japan
Autores: | Dickinson,   David L.; Bailey,   DeeVon.
Data: | 2008-09-22
Ano: | 2005
Palavras-chave: | Auction experiments; Information; Red meat; Traceability; C90; D44; D80.
Resumo: | We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and related product characteristics with comparable experimental auctions in the United States, Canada, the U.K., and Japan.  The results show that subjects are willing to pay a nontrivial premium for traceability, but the same subjects show even higher WTP for traceability-provided characteristics like additional meat safety and humane animal treatment guarantees.  The implication is that producers might be able to implement traceable meat systems profitably by tailoring the verifiable characteristics of the product to consumer preferences.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/43480
Relação: | Journal of Agricultural and Applied Economics&gt;Volume 37, Number 03, December 2005
Formato: | 12