Data/hora: 11/06/2024 16:33:19

Provedor de dados: | 31
País: | United States
Título: | Confirming the Price Effects of Private Labels Development
Autores: | Bontemps,   Christophe; Orozco,   Valerie; Requillart,   Vincent.
Data: | 2005-07-13
Ano: | 2005
Palavras-chave: | Private labels; Pricing; Empirical models; Food products; L81; Q13; D40; Demand and Price Analysis.
Resumo: | We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is positive (89%). We also show that the increase in the prices of national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing. This paper confirms, on a larger number of products, previous empirical results.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

16903

http://purl.umn.edu/24735

Editor: | AgEcon Search

Relação:

European Association of Agricultural Economists&gt;2005 International Congress, August 23-27, 2005, Copenhagen, Denmark

Organized Session Paper

Formato:

17

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