Data/hora: 08/06/2024 18:01:52

Provedor de dados: | 31
País: | United States
Título: | Oyster Demand Adjustments to Counter-Information and Source Treatments in Response to Vibrio vulnificus
Autores: | Morgan,   O. Ashton; Martin,   Gregory S.; Huth,   William L.
Data: | 2010-01-21
Ano: | 2009
Palavras-chave: | Consumer behavior; Information treatments; Non-market valuation; Optimistic bias; Oyster demand; Source credibility; Vibrio vulnificus; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Q18; Q13; Q58.
Resumo: | A web-based contingent behavior analysis was developed to quantify the effect of both negative and positive information treatments and post harvest processes on demand for oysters. Results from a panel model indicate that consumers of raw and cooked oysters behave differently after news of an oyster-related human mortality. While cooked oyster consumers take precautionary measures against risk, raw oyster consumers exhibit optimistic bias and increase their consumption level. Further, by varying the source of a counter-information treatment, we find that source credibility impacts behavior. Oyster consumers, and in particular, raw oyster consumers, are most responsive to information provided by a not-for- profit, nongovernmental organization. Finally, post harvest processing of oysters has no impact on demand.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/56656
Relação: | Journal of Agricultural and Applied Economics&gt;Volume 41, Number 03, December 2009
Formato: | 14