Data/hora: 02/06/2024 18:25:51

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | A TARGET CONSUMER PROFILE AND POSITIONING FOR PROMOTION OF THE DIRECT MARKETING OF FRESH PRODUCE: A CASE STUDY
Autores: | Wolf,   Marianne McGarry.
Data: | 1999-05-28
Ano: | 1997
Palavras-chave: | Consumer/Household Economics; Marketing.
Resumo: | A consumer survey was used to identify the proportion of consumers who shop for produce at farmers' markets.  A profile of the target market was developed.  Characteristics of produce which are most desirable to consumers when making their purchase decision were identified.  Consumers' perceptions of the characteristics of produce sold at farmers' markets versus supermarkets were evaluated.  The most desirable characteristics of produce which provide farmers' markets produce with a relative advantage over supermarket produce were identified for use in a promotional campaign.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

1440

http://purl.umn.edu/27211

Editor: | AgEcon Search
Relação: | Journal of Food Distribution Research&gt;Volume 28, Number 3, October 1997

Formato:

7

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