Data/hora: 10/06/2024 00:31:23

Provedor de dados: | 31
País: | United States
Título: | A Comparison Of Choice Experiments And Actual Grocery Store Behavior: An Empirical Application To Seafood Products
Autores: | Hudson,   Darren; Gallardo,   Rosa Karina; Hanson,   Terrill R.
Data: | 2012-02-09
Ano: | 2012
Palavras-chave: | Choice experiment; Grocery store; Hypothetical bias; Food Consumption/Nutrition/Food Safety; Marketing; C35; Q13.
Resumo: | In this paper we compare results from an in-store field experiment and a mail survey choice experiment (CE) to investigate CE’s capacity in predicting grocery store market share. For the comparison, we used three seafood products: freshwater prawns, marine shrimp, and lobster. CE estimates were obtained via four econometric models: the conditional logit, the random parameter logit, the heteroskedastic extreme value, and the multinomial probit. We found that the level of control in the grocery store experiment and the choice of econometric model influenced the capacity of CE to predict grocery store market shares.
Tipo: | Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/120453
Relação: | Journal of Agricultural and Applied Economics&gt; Volume 44, Number 01, February 2012
Formato: | 14