Data/hora: 10/06/2024 15:05:24

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	MARKET SEGMENTATION AND WILLINGNESS TO PAY FOR ORGANIC PRODUCTS IN SPAIN	
Autores: 	Gil,   Jose Maria; Gracia,   Azucena; Sanchez Garcia,   Mercedes.	
Data: 	2005-01-12	
Ano: 	2000	
Palavras-chave: 	Demand and Price Analysis.	
Resumo: 	In recent years, consumer concerns on environmental and health issues related to food products have increased and, as a result, the demand for organically grown production has grown.  Higher costs of production and retailer margins generate a gap between real prices and those that consumers are willing to pay for organic food.  In this article, consumer willingness to pay for organic food in two Spanish regions is analyzed.  Markets in both regions are segmented considering consumers lifestyles.  Results indicate that consumers concerned about healthy diet and environmental degradation are the most likely to buy organic food, and are willing to pay a high premium.  Organic attributes are easily identified in perishable products as the premium consumers would pay for organic meat, fruits, and vegetables is higher.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	15565

http://purl.umn.edu/34279	
Editor: 	AgEcon Search	
Relação: 	International Food and Agribusiness Management Review&gt;Volume 03, Issue 02, 2000	
Formato: 	20

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