Data/hora: 17/06/2024 14:26:16

Provedor de dados: 	31	
País: 	United States	
Título: 	Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes	
Autores: 	Franken,   Jason R.V.; Parcell,   Joseph L.; Tonsor,   Glynn T.	
Data: 	2011-05-02	
Ano: 	2011	
Palavras-chave: 	Beef; Branding; Marketing; Value-added; Willingness-to-pay; Agribusiness; Marketing; Q13; Q15.	
Resumo: 	With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates perceptions of and willingness-to-pay for various value-added attributes that could be supplied as retail branded beef products.  Factor analysis identifies two alternative attribute bundles as branding strategies based on perceived importance and complementarity of attributes. Nonparametric procedures provide conservative estimates of willingness-to-pay.  Parametric methods identify types of consumers willing to pay significantly higher premiums.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/103609	
Relação: 	Agricultural and Applied Economics Association&gt;2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania

Selected Paper

13239	
Formato: 	26