Data/hora: 09/06/2024 17:08:27

Provedor de dados: 	31	
País: 	United States	
Título: 	How Do Restaurants Benefit from Various Components of a Regional Promotion Campaign?	
Autores: 	Xie,   Ran; Isengildina-Massa,   Olga; Carpio,   Carlos E.	
Data: 	2012-05-25	
Ano: 	2012	
Palavras-chave: 	WTP; Mixed Logit Model; SUR Model; Discrete Choice Model; Agribusiness; Agricultural and Food Policy; Political Economy; Production Economics; Research Methods/ Statistical Methods.	
Resumo: 	This study analyses the economic value of various components of the Certified South Carolina Grown Campaign from the perspective of participating restaurants. A stated-preference choice experiment was conducted as part of the restaurant survey to estimate the willingness to pay (WTP) for each campaign component using a mixed logit model. Individual level WTP was calculated in order to explore the relationship between WTP and characteristics of restaurants. Results indicate that three existing components--Labeling, Multimedia Advertising, and "Fresh on the Menu" have significant positive economic value.	
Tipo: 	Presentation	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/123921	
Relação: 	Agricultural and Applied Economics Association&gt;2012 Annual Meeting, August 12-14, 2012, Seattle, Washington

Poster

815	
Formato: 	2