Data/hora: 12/06/2024 05:06:07

Provedor de dados: | 31
País: | United States
Título: | A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS
Autores: | Eastwood,   David B.; Gray,   Morgan D.; Brooker,   John R.
Data: | 2002-08-09
Ano: | 1992
Palavras-chave: | Marketing.
Resumo: | In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

5392

http://purl.umn.edu/27543

Editor: | AgEcon Search
Relação: | Journal of Food Distribution Research&gt;Volume 23, Number 2, June 1992

Formato:

10

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