Data/hora: 02/06/2024 06:28:48

Provedor de dados: | 31
País: | United States
Título: | Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain
Autores: | Barrena Figueroa,   Ramo; Sanchez Garcia,   Mercedes; Rosa,   Franco.
Data: | 2005-09-26
Ano: | 2005
Palavras-chave: | Consumer behaviour; Label; Structural equation model; Multi-group analysis; Beef; Consumer/Household Economics; M31; Q13.
Resumo: | The consumer perception of the relation between food and health is increased his importance.  This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception").  This paper trait to present the relation between consumer perception of 1) intrinsic and extrinsic product attributes and 2) the influenced aspects on the label valuation on the product confidence and consumption reduction, in one market with risk perception (beef).  The data has been obtained in two European Regions: Friuli-Venezia-Giulia in Italy and Navarra in Spain, differentiated in commercial aspects related fundamentally with the product differentiation.  The principal information is based on a home consumer survey designed ad hoc.  The structural equation model to multi-group analysis has been the main methodology selected to explain the data.  The results showed similarities in different aspects on consumer behaviour independently of the market distance, and the influence of the commercial aspects in the valuations and consumer decisions.  So that, the market differentiated (Spain-region) is best protected to the alternative type of scares.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

17632

http://purl.umn.edu/24515

Editor: | AgEcon Search

Relação:

European Association of Agricultural Economists&gt;2005 International Congress, August 23-27, 2005, Copenhagen, Denmark

Contributed Paper

Formato:

18

application/pdf