Data/hora: 01/06/2024 16:42:28

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | Building trust in agri-food chains: the mediating role of effective communication
Autores: | Fischer,   Christian.
Data: | 2009-05-18
Ano: | 2009
Palavras-chave: | Trust; Agri-food Chains; Europe; Agribusiness; Marketing; Q13; L14; L66.
Resumo: | Using recent survey data (n = 1,430) on trust levels in agri-food supplier-buyer relationships in six different European countries, two commodity chains (meat and cereals) and two chain stages (farmer-processor and processor-retailer), main determinants of trust are identified and discussed.  The structural equation modelling estimation results indicate that trust can be significantly improved by effective communication and by a positive collaboration experience.  The existence of personal bonds does not seem to play a direct role in the retailer-processor relationship but is important when dealing with farmers.  In both chain stages a positive collaboration experience as well the existence of personal bonds also indirectly enhance trust by promoting effective communication which in turn positively impacts on trust levels, thus making it a powerful mediator.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês
Identificador: | http://purl.umn.edu/50106

Relação:

International Association of Agricultural Economists&gt;2009 Conference, August 16-22, 2009, Beijing, China

Contributed Paper

244

Formato: | 21