Data/hora: 10/06/2024 13:49:38

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | Determinants of Beef and Pork Brand Equity
Autores: | Parcell,   Joseph L.; Schroeder,   Ted C.
Data: | 2004-11-22
Ano: | 2003
Palavras-chave: | Demand and Price Analysis.
Resumo: | A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cuts carrying the same brand name. Other results are that product size discounts are linear, meat items on sale are significantly discounted to non-sale items, specialty stores typically do not garner higher prices than supermarket/grocery store, and warehouse/super center stores typically premium price to supermarket/ grocery store.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

15376

http://purl.umn.edu/18988

Editor: | AgEcon Search

Relação:

NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management&gt;2003 Conference, St. Louis, Missouri, April 21-22

2003 Conference, St. Louis, MO, April 21-22, 2003

Formato:

24

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