Data/hora: 02/06/2024 17:26:59

Provedor de dados: 	31	
País: 	United States	
Título: 	What Influences Consumer Choice of Fresh Produce Purchase Location?	
Autores: 	Bond,   Jennifer Keeling; Thilmany,   Dawn D.; Bond,   Craig A.	
Data: 	2009-04-02	
Ano: 	2009	
Palavras-chave: 	Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; C35; C42; Q13.	
Resumo: 	There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market channels. A multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never. Results suggest that to increase patronage and loyalty of current customers, producers may emphasize the availability of fresh, superior, vitamin-rich, and locally-grown produce at market locations through booth displays, ads in magazines, radio spots, and electronic newsletters. To attract new customers who do not currently admit a preference for purchasing direct, producers may find greater success by locating in convenient-to-reach venues, showcasing a variety of colorful offerings, and working to enhance the overall aesthetic appeal of market locations.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/48755	
Relação: 	Journal of Agricultural and Applied Economics&gt;Volume 41, Number 01, April 2009	
Formato: 	14