Data/hora: 11/06/2024 14:52:01

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | Analyses of Generic Dairy Advertising, 1984-97
Autores: | Blisard,   Noel; Blayney,   Donald P.; Chandran,   Ram; Allshouse,   Jane E.
Data: | 2005-11-16
Ano: | 1999
Palavras-chave: | Cheese; Fluid milk; Advertising; Demand; Entry; Exit; Distributed lag; Econometrics; Simulation; Elasticities; Milk Processor Education Program; Livestock Production/Industries; Marketing.
Resumo: | Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed to increased milk sales over the past year. Gross returns to dairy farmers between September 1984 and September 1997 were estimated to increase by $3.44 for each dollar spent on generic advertising.
Tipo: | Report
Idioma: | Inglês

Identificador:

19100

http://purl.umn.edu/33554

Editor: | AgEcon Search

Relação:

United States Department of Agriculture&gt;Economic Research Service&gt;Technical Bulletins

Technical Bulletin No 1873

Formato:

37

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