Data/hora: 11/06/2024 04:03:00

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising	
Autores: 	Ubilava,   David; Foster,   Kenneth A.	
Data: 	2007-01-12	
Ano: 	2007	
Palavras-chave: 	Willingness-to-Pay; Choice Experiment; Pork Attributes; Marketing; D120; D190; M390; Q130; Q180.	
Resumo: 	Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	25229

http://purl.umn.edu/34909	
Editor: 	AgEcon Search	
Relação: 	Southern Agricultural Economics Association&gt;2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama

Selected Paper	
Formato: 	16

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