Data/hora: 01/06/2024 18:08:02

Provedor de dados: | 31
País: | United States
Título: | To Fund or Not to Fund: Assessment of the Potential Impact of a Regional Promotion Campaign
Autores: | Carpio,   Carlos E.; Isengildina-Massa,   Olga.
Data: | 2010-08-17
Ano: | 2010
Palavras-chave: | Contingent valuation; Economic impact; Equilibrium displacement model; Regional promotion campaign; Consumer/Household Economics.
Resumo: | This paper develops a framework for assessing the potential economic impact of a regional promotion campaign combining contingent valuation methods with a partial displacement equilibrium model. The proposed approach is applied to the evaluation of the potential economic impact of the locally grown campaign in South Carolina. Results reveal that the first season of the promotion campaign increased consumer willingness to pay for produce by 3.4%. The change in consumer preferences and the corresponding shift in demand increased producer surplus by $3.09 million. This economic benefit, combined with the 2007 promotion campaign investment, resulted in a benefit-cost ratio of 6.18.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/93214
Relação: | Journal of Agricultural and Resource Economics&gt;Volume 35, Number 2, August 2010
Formato: | 16