Data/hora: 11/06/2024 02:35:34

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	Characteristics of loyal customers for trade chains in the German food retailing	
Autores: 	Olearius,   Gotz; Roosen,   Jutta.	
Data: 	2010-02-18	
Ano: 	2009	
Palavras-chave: 	Customer loyalty; Food retail chains; Store choice; Budget ratio.; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.	
Resumo: 	In this paper customer loyalty will be examined with the help of budget ratios (budget shares). We address the question whether sociodemographic groups differ in their shopping behavior and their store loyalty. Loyalty is analyzed with regard to the ten largest food retail chains in Germany in 2002. It is shown that the loyalty of customers depends on the lifecycle stage of the household and household size for the most part. Older and single households are more loyal than younger families.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/58108	
Relação: 	European Association of Agricultural Economists&gt;113th Seminar, September 3-6, 2009, Chania, Crete, Greece	
Formato: 	13