Data/hora: 02/06/2024 09:34:56

Provedor de dados: | 31
País: | United States
Título: | Vertical Restraints and Horizontal Control
Autores: | Hamilton,   Stephen F.; Innes,   Robert.
Data: | 2006-05-23
Ano: | 2006
Palavras-chave: | Contracting; Vertical restraints; Monopolization.; Marketing; L13; L14; L42; D43.
Resumo: | This paper considers vertical restraints in a multi-market retail setting in which each retailer sells the complete line of manufactured goods.  Vertical restraints by one manufacturer on the retailers of its product serve as an instrument to exert horizontal control over the retail price of a rival manufactured good.  Applications are developed for supermarket retailing, where the manufacturer of a national brand sold at both supermarkets can employ vertical restraints to control the pricing of the retailer’'s competing private labels, and for the personal computer industry, where the manufacturer of an essential computer component can use vertical restraints to control the pricing of complementary components bundled with the essential component by original equipment manufacturers (OEMs).
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

21463

http://purl.umn.edu/21424

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;2006 Annual meeting, July 23-26, Long Beach, CA

Selected Paper

Formato:

31

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