Data/hora: 17/06/2024 05:33:08

Provedor de dados: | 31
País: | United States
Título: | Consumers' Motivations in Purchasing "New Wines" in Greece with Emphasis on Wine Produced by Organic Grapes: A Means-end Chains Approach
Autores: | Fotopoulos,   Christos; Krystallis,   Athanasios; Ness,   Mitchell.
Data: | 2006-05-23
Ano: | 2002
Palavras-chave: | Organic consumer; Purchasing motives; Means-end Chains; Benefits; Personal values; Consumer/Household Economics.
Resumo: | The present study attempts to offer more insights into the Greek wine market with emphasis on wines produced from organically grown grapes by relating wine choice to consumers' personal value structure. With the use of a qualitative sample and applying the Means-end Chains methodology and the corresponding "laddering" interviewing technique, it attempts first to reveal the way basic motives are linked to wine shopping behaviour of consumers and the way wine purchase-relevant knowledge is stored and organised in their memory in relation to their personal values. Then, by discriminating between organic food buyers and non-buyers, the study identifies motivational and cognitive discriminating differences between the two consumer types, which can offer a solid explanation as to their distinctive purchasing behaviour in respect of the organic products.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

21492

http://purl.umn.edu/24805

Editor: | AgEcon Search

Relação:

European Association of Agricultural Economists&gt;2002 International Congress, August 28-31, 2002, Zaragoza, Spain

Contributed Paper

Formato:

19

application/pdf