Data/hora: 11/06/2024 01:34:29

Provedor de dados: | 31
País: | United States

Título:

A HAZARD ANALYSIS OF CONSUMERS’ SWITCHING BEHAVIOUR IN GERMAN FOOD RETAILING FOR DAIRY PRODUCTS

EINE HAZARD-ANALYSE ZU GESCHÄFTSSTÄTTENWECHSELN IM DEUTSCHEN LEBENSMITTELEINZELHANDEL FÜR MILCHPRODUKTE

Autores: | Olearius,   Gotz; Roosen,   Jutta; Drescher,   Larissa S.
Data: | 2011-09-06
Ano: | 2011
Palavras-chave: | Switching behaviour; Store choice; Store loyalty; Hazard analysis; Food retailing; Geschäftsstättenwahl; Geschäftsstättenwechsel; Einkaufsverhalten; Hazard Analyse; Lebensmitteleinzelhandel; Agribusiness; Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Industrial Organization.
Resumo: | German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The results extend the knowledge of shopping behaviour by providing a new set of explaining variables and the importance of the first store, defined as store with the major share of household budget, becomes apparent. On average, households buy dairy products 42 times per year. Thereof 58 % are retail chain switches and in 41 % of all cases the households remain at the previously visited retail chain. Generally a low customer loyalty is visible in this investigation. It is shown that switching behaviour is widely influenced - amongst others - by percentage of private label products, percentage of special offers and price consciousness.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês
Identificador: | http://purl.umn.edu/114516
Relação: | German Association of Agricultural Economists (GEWISOLA)&gt;51st Annual Conference, Halle, Germany, September 28-30, 2011
Formato: | 13