Data/hora: 05/06/2024 08:05:55

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	Focussing on Consumer Attention: Price-Quality Relationships and Reputation Indicators	
Autores: 	Schamel,   Guenter.	
Data: 	2006-05-25	
Ano: 	2002	
Palavras-chave: 	Food and beverages; Consumer economics; Regional and producer reputation; Consumer/Household Economics; L66; D83; Q18.	
Resumo: 	In Germany, the focus of agricultural policy is now "the consumer". In the aftermath of the BSE crisis, farmers are encouraged to produce higher quality "ecological" food for which consumers are willing to pay more. Food is an experience good and quality signals are becoming a more important determinant of the prices received. However, given consumers' cognitive limitations, all signals can not receive equal attention. We argue that consumer attention to product quality signals increases with its producer's quality performance, and given attention spillovers (collective reputation), with the expertise of associated producers. Over time, collective reputations should have an effect on price when attention (or quality performance) is low, but should lose their impact as attention increases. We illustrate our consumer attention argument with an empirical application of wine producers and regions and draw some conclusions for the new consumer oriented agri-food policy in Germany.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	21622

http://purl.umn.edu/24933	
Editor: 	AgEcon Search	
Relação: 	European Association of Agricultural Economists&gt;2002 International Congress, August 28-31, 2002, Zaragoza, Spain

Contributed Paper	
Formato: 	18

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